
Our work on data mining in World of Warcraft is described in a featured article in Science (the article reports on the CIG conference held in Copenhagen a few weeks ago). You can download the article from this site.
You can find more details on our work on Wow in the following papers:
We recently developed another large-scale variant of Archetypal Analysis, see the following paper for details:
The code (also for the large-scale archetypal analysis variant) is available in the Python Matrix Factorization Module.